Critical shopper Article Example | Topics and Well Written Essays - 1000 words

Critical shopper - Article ExampleThe staff at the prodigality store Louis Vuitton seems to think so given the quality of some of the merchandise that they have been selling lately. enchantment the above-mentioned damaged goods were the objects of anecdotes, which frustrated customers of Louis Vuitton have shared online, there is always a second face to the story. This is why I judged it necessary to take a trip to one of their stores with the eyes of a precise shopper. The motion picture that a store earns is a product of its goods, its store, and its management. The horror stories of the expensive products turning pop out to be of poorer quality than expected are nothing short of a revelation with regard to the high charge equals high quality formula. However, I believe in giving the other two factors a organic analysis as well before making any final judgments. Thus, I write this reassessment with a perspective that encompasses several different aspects of Louis Vuitton. T he image this bulls eye narrows in the minds is one of class, grace, and beauty. It means to set a high standard in fashion, while proving its appeal to the upper middle class and the selected in specific. Louis Vuitton engineers the atmosphere of its stores to map on precisely to this image. The elegance with which the store is decorated and made sends out an implicit message of higher-level class. One can tell by the look and feel of the place that this brand spends several thousands of dollars to design the palate of the walls and then embellish them with graceful designs and shelves (Louis Vuitton, 2011). Thus, Louis Vuitton succeeds in having a store atmosphere, which is akin to the image they portray of the brand. Another thing that the store apparently invests heavily in is the deco balancen through throughout the store. This includes the way the different products the store has to offer are arranged throughout the store, and how well their tidiness and order is maintain ed. These were all posh and strategically maintained, so that the look of the store did not lose its uncase and well-maintained charm during any part of the hour which I spent there. One especially striking peculiarity of the store was the manner in which the decorators have arranged the different merchandise on sale. Several of the stores that Louis Vuitton has, do not sell clothes. They specialize in leather goods, which is why their tag line is Epi Leather. These goods include wallets, bags and purses, and shoes. new(prenominal) accessories they sell include sunglasses and jewelry. Even the store window perils the goods in an exquisite manner, which would attract a consumer to enter the store and have a look around. This is one aspect of the store, against which the customers will around in all likelihood not have any complaints. It satisfies the image of the store due to which so many people bring down and buy from Louis Vuitton. As the ambiance of the store passes inspec tion, we move on to the second factor, which makes up the true image of the store amongst its customers. The store was well equipped with sales assistants so that the sales assistant to customer ratio never got low. There was perhaps a slight arrogant air as to how these assistants greeted their customers (Louis Vuitton, 2010), which is inexcusable unless most of their customers have matching pompous dispositions. They were, however, present nearby the customers throughout the time that the customer was browsing, willingly discharging reading about the products available in stock, as well as their location in the vast display throughout the