Internship Report - Agency operator Essay Example | Topics and Well Written Essays - 1500 words

Internship Report - Agency operator - audition ExampleThis paper highlights the center on on a new area of UK, where there is no action at law for AVIS auto rental. Further into the paper, it discusses the product design which will be useful to cater to the needs of the consumers of Oxford highroad and generate revenues for the company. It then proceeds to focus on focus on the basic 4Ps of selling Product, station, Promotion and Price. An effective pricing is very important in this case. There are multiple verse of competitors that are buzzing around in UK, and have the potential to pick the same spot as a battlefield. So fixing a highly competitive and affordable price to occupy the mete out of minds amongst the consumers and high brand recall is very brilliant. The paper, further down the line, also focuses on ways and path to market the route and location of the service in order to make the consumers aware of its offerings. It also brings into focus the possible staffi ng of employees to maintain an efficient manpower base. And finally, it also discusses the operational details and aspects that are required and considered full of life for the efficient delivery of the product.ContentsExecutive Summary2Market Overview4About the connection4Designing of the Product5Marketing Strategy5Product5Place6Promotion6... Car Rental is a very profitable and popular business line in the UK and western markets, as people with increasingly high disposable income and the ability to purchases the rental operate are growing in number every year. The car rental industry is basically categorise on the basis of either location or by the type of customer availing the service (Researchandmarkets, 2010). The new-made times have been a little challenging for the business of car rental in the UK. As per reports by various UK based market research agencies, the car rental industry suffered a turn around during the year 2009 and the setback continued till then. The reas on being is simple. Ever since the global economy went into a credit crunch, which was triggered by the collapse of the famed Lehmann Brothers, the spending on rental services worldwide took a hit. As a part of the picture, UKs car rental agencies also suffered to some extent during that time. almost the year 2009, people all over the globe preferred to check their spending habits and preferred to present their finances instead of spending and splurging by going on holidays, tours or romantic getaways to foreign countries. This adjustment in global consumer behavior shrank the profit margin for the car rental companies as there has been a significant decline in the amount of revenue that was being generated by providing rental services to the pith class tourists coming from various locations across the globe. Also, the recent slowdown due to the Euro crisis in the west has also brought in a significant change in customers preference. The customers whether organizational or indi vidual(a) individual are looking for cost effective and flexibility in services provided (The Institute of capture